4/2/2023 0 Comments Key visual design![]() ![]() ![]() Your brand’s unique signifier - aka your logo or typographic brand mark - is your identity in its simplest form. ![]() That’s the power of a logo or typographic brand mark (and a large ad budget). You see a red target on a commercial and you know the ad is not for an archery camp but for Target, the retail chain. You see a swoosh and you know the billboard is from Nike. These essential aspects of visual brand identity are a brand mark, color, typeface, graphics and imagery. To help communicate your brand effectively to your audiences, five key visual elements need to work together to create your cohesive visual “language.” Then audiences seek validation continually, at every point of contact. A visual brand impression is made in a matter of seconds. ![]()
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